top of page
Insight-Financial-Coaching-Logo

Every Family CFO Deserves
a Financial Coach

You're becoming the financial leader
your family needs.

With the right support, you can lead from a place of connectedness, calm, and clarity.

Let me help you build confidence in
your financial capabilities.

Financial-Coach-Sabrina posing outdoors

You're already carrying so much: managing your family's finances, navigating a major life transition, and showing up for your kids. You're capable, you're ready to learn, and you're stepping into a powerful new chapter as the financial leader of your family.

Financial-Coach-Sabrina holding her laptop while sitting in a rocking chair.
Financial-Coach-Sabrina's hands on her laptop at her desk, with sticky notepads to the right and her notebook and pen to the left.

Imagine yourself six months from now:

​

You have regular money dates with yourself, during which you make calm, confident decisions. You're planning for your future and your kids' futures with clarity. You're spending on what truly matters to you - without guilt or second-guessing. You're breaking generational patterns and creating a new legacy.

 

Most importantly, you trust yourself completely with money.

​

You're becoming the role model you want your children to see: a woman who leads her family financially with confidence, abundance, and peace.

​

You're ready for this next chapter. Let me support you in:

​​

​​

  • Owning your role as your family's financial leader.​

  • Making decisions from a place of calm and competence.​

  • Creating the organized, connected relationship with money you've always known was possible.​

  • Building the confidence in your own capabilities that changes everything

​Even executives have coaches. Let me be yours.

At Insight Financial Coaching, we want you to 

know yourself and know your money.

What is a Money

Conversation Call?

 

A Money Conversation is a free 20-minute call to discuss your specific money situation. If I can help you, I'll recommend my Financial Insight Session as the next step. If coaching isn't the right fit for you right now, I'll be honest about that too and recommend other resources. Either way, you'll have had the chance to speak to someone who is not going to judge you or shame you about your financial situation and who can offer you their perspective.

Ready to explore if we're a good fit? Book your free Money Conversation Call.

What Happens Next?

If we determine that my coaching services are the right fit for you, then I will recommend my Financial Confidence Coaching Program. This is an all-in-one program that guides you from financial overwhelm to clarity and stays with you until managing money feels natural. 

​

Learn more about it on my Services page.

Financial-Coach-Sabrina standing in front of a wall of sticky notes that have been written on.

Meet Financial Coach Sabrina

Hi! I'm Sabrina. If you're a midlife divorced, widowed, ADHD,
or stay-at-home mom (especially those in neurodivergent
families) who's feeling lost about your money, you're in the right
place. I help women like you move from money confusion and
overwhelm to money clarity and confidence, without
shame or judgment.

​

Why My Coaching Matters

Being part of a neurodivergent family (with members on the autism spectrum or with ADHD), I know that “one-size-fits-all” financial advice rarely works. That’s why I tailor money strategies that respect your brain wiring, nervous system, your life rhythms, season of life, and your unique goals.

​

 Who I Serve

  • Midlife women navigating career shifts, empty nests, divorce, or widowhood.

  • Stay-at-home moms balancing the financial trade-offs of caregiving, budgeting without an income, and long-term financial security.

  • Neurodivergent households, where adaptable strategies help everyone thrive.

 

To learn more about me, visit my About Me page.

Financial-Coach-Sabrina in front of a sign that says Money Nerds Unite
Financial-Coach-Academy-Graduate-badge
Alignable Business Person of the Year Badge

You can read more about me and Insight Financial Coaching in these articles:

​

Fab World Today (originally appeared on MSN.com): 10 Money Mindset Coaches Changing How We Think About Money.

​

Canvas Rebel: Meet Sabrina Alton

​

Or watch my YouTube podcast interviews on The Just Separated channel (or listen to it here), and the Mastering Midlife channel.

​​

​

Blue butterfly with the letters MSN
The words Canvas Rebel

Financial Coaching Services

I offer 1-on-1 virtual financial coaching to midlife women in the United States. 

Financial-Coach-Sabrina working at her laptop
Graduation-Seal for the 90-Day Financial-Coaching-Program That Delivers Results ToolkitToolkit
Graduation Seal for the Coaching With the Plan Ahead Method Toolkit

Benefits of hiring me

  • Gain the financial education you didn't have growing up.

  • Uncover your hidden money beliefs that are no longer serving you and replace them with more constructive beliefs. 

  • Identify your values and align your spending to them.

  • Identify the challenges that are having the biggest negative impact on your finances, such as the inability to say, No', or the lack of communication with your partner.

  • Clearly see where your money is going.

  • Tame your spending.

  • Speed up your saving, investing, and debt repayment goals.

  • Have an accountability partner to keep you on track with your money goals.

Client Testimonials

Featured Testimonial

The session* I had with Sabrina was wonderful. I was at a low point with my finances, and she helped find hope in a straightforward, non-judgmental, compassionate way. I am so excited to continue working with her and have booked the 3-month ongoing sessions**.

 

Do not hesitate, book a session with her and get the help and support you need.

​

Johanna Z.

August 2025

* Johanna is referencing the 2-hour Financial Insight Session 

**Johanna is referencing the 3-month Clarity and Confidence Coaching Program

Visit my Testimonials page to read more testimonials.

Read my 5-star Google Reviews.

bottom of page