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Ready to Feel Confident About Money?
Gen X Moms: You support everyone else.
Now, let me support you in reclaiming your financial confidence
In your journey through midlife, you're navigating more than just numbers; you're balancing hopes, responsibilities, and emotions. I provide a compassionate space where you can gently explore your relationship with money and rediscover financial clarity. Together, we’ll transform money anxiety and avoidance into competence, confidence, and steady decision‑making. You aren't just learning skills, you’re reclaiming trust in your own financial voice, and in doing so, you’ll reclaim clarity, purpose, and control over your financial life.
You are more financially savvy than you think! It's time to tap into your existing financial skills while adding to them.
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Financial Coach Sabrina Alton
Learn more about Financial Coaching by visiting my Frequently Asked Questions (FAQs) page.
Who I Coach
(Does this resonate with you?)
If you're a Gen X mom who wants to gain insight into where your money goes and feel more confident with money, but currently are a woman who:
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Has money saved and invested but still feels anxious.
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Needs to make a significant financial decision but wants another perspective before making it.
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Feels confused and overwhelmed by money and doesn't know how to manage money well.​
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Is overspending or emotional spending.
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Doesn't have a clear picture of her finances.
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Can't seem to get ahead financially and finds herself in the same negative cycles around money, no matter how hard she tries.
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Experiences shame and guilt around money.
Then I'm the Financial Coach for you! Let's dive into your money story, exploring the beliefs and experiences that shape your financial behavior. We'll then break down your current finances, so you have a clear picture, and create a plan that leaves you feeling confident and in control.
While my coaching often resonates with women in their mid-40s to mid-60s, particularly those with a history as stay-at-home moms, neurodivergent women (ADHD), and those experiencing divorce, I wholeheartedly welcome any woman who is open to exploring her financial journey through coaching.
About Sabrina: Financial Coach for
Gen X (Stay-at-Home) Moms
Welcome! I’m Sabrina, a financial coach dedicated to empowering midlife and stay‑at‑home moms, especially those in neurodivergent families, to build
confidence and gain clarity around money.​
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Why My Coaching Matters
Being part of a neurodivergent family (with members on the autism spectrum or with ADHD), I know that “one-size-fits-all” financial advice rarely works. That’s why I tailor money strategies that respect your brain wiring, your life rhythms, and your unique goals.
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Who I Serve
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Midlife women navigating career shifts, empty nests, divorce, or legacy planning.
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Stay-at-home moms balancing the financial trade-offs of caregiving, budgeting without an income, and long-term financial security.
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Neurodivergent households, where adaptable strategies help everyone thrive.
To learn more about me, visit my About Me page.
You can read more about me and Insight Financial Coaching in these articles:
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Fab World Today (originally appeared on MSN.com): 10 Money Mindset Coaches Changing How We Think About Money.
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Canvas Rebel: Meet Sabrina Alton
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Or listen to my interview on:
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The Just Separated podcast:
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Spotify - https://open.spotify.com/episode/4FQ1C4zmWqu6QBPKBoqdHv?si=17c5ccf80f174849
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As featured in:
Financial Coaching Services
Begin your financial journey with me in three easy steps:
Step 1
Schedule a 20-minute complimentary Zoom video call.
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Step 2
You can learn more about each step on my Services page.
Step 3
I also offer periodic coaching upon completion of a coaching program.
Client Testimonials
Featured Testimonial:
The session I had with Sabrina was wonderful. I was at a low point with my finances, and she helped find hope in a straightforward, non-judgmental, compassionate way.
I am so excited to continue working with her and have booked the 3-month ongoing sessions.
When my family learned of how and what we talked about, and will continue to work on they thought how useful it could be for them.
Do not hesitate, book a session with her and get the help and support you need.
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Johanna Z.
August 2025
Visit my Testimonials page to read more testimonials.
Contact Financial
Coach Sabrina Alton
Contact me to gain insight into your finances today!
Austin, Texas
512-815-2140
