I help midlife women transform their financial anxiety and avoidance into confidence and clarity.
I create a safe and supportive space for midlife women to explore their relationship with money and get a clear picture of their finances so that they can stop being anxious and avoidant about money.


You are more financially savvy than you think! I'm ready to help you tap into your existing financial skills.
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Financial Coach Sabrina Alton
Learn more about Financial Coaching by visiting my Frequently Asked Questions (FAQs) page.
Who I Coach
(Does this resonate with you?)
If you're a midlife woman who wants to gain insight into where your money goes and feel more confident with money, but currently are a woman who:
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Has money saved and invested but still feels anxious.
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Needs to make a significant financial decision but wants another perspective before making it.
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Feels confused and overwhelmed by money and doesn't know how to manage money well.​
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Is overspending or emotional spending.
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Doesn't have a clear picture of her finances.
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Can't seem to get ahead financially and finds herself in the same negative cycles around money, no matter how hard she tries.
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Experiences shame and guilt around money.
Then I'm the Financial Coach for you! Let's dive into your money story, exploring the beliefs and experiences that shape your financial behavior. We'll then break down your current finances, so you have a clear picture, and create a plan that leaves you feeling confident and in control.


While my coaching often resonates with women in their mid-40s to mid-60s, particularly those with a history as stay-at-home moms and those experiencing divorce, I wholeheartedly welcome any woman who is open to exploring her financial journey through coaching.
About Financial Coach Sabrina
Hi! I'm Sabrina. I'd love to be your guide on your financial journey.
Together, we'll explore your:
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numbers,
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money mindset (how you think about money),
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financial history,
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values, and
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the feelings driving some of your money decisions.
We'll also create the systems and habits needed for you to be confident in your ability to succeed financially!
What makes me the right guide for you? Are you looking for a financial coach who is:
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familiar with neurodiversity,
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can simultaneously see the big picture and the small details and
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offers an even-keeled, non-judgmental approach?
If so, then I'm the right coach for you. To learn more about me, visit my About Me page.


You can read more about me and Insight Financial Coaching in these articles:
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MSN.com: 10 Money Mindset Coaches Changing How We Think About Money.
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Canvas Rebel: Meet Sabrina Alton
As featured in:
Financial Coaching Services
Begin your financial journey with me in three easy steps:
Step 1
Schedule a 20-minute complimentary Zoom video call.
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Step 2
You can learn more about each step on my Services page.

Step 3
I also offer periodic coaching upon completion of a coaching program.
Client Testimonials
Featured Testimonial:
Sabrina's planning session offered a lot of information to help me understand my current belief systems about personal finances. During our time together, I felt she was relatable, non-judgmental and extremely knowledgeable -- it is a very vulnerable topic for me and she held space gently as I answered questions that I know I have been avoiding! She provided interesting self-assessment tools and thorough data collection activities to create an accurate (and eye-opening) snapshot of where I am at right now. I am looking forward to a partnership with her to guide new awareness, accountability and better money management practices in a way that works for me. We discussed how our work together would be tailored to my unique brain (I have ADHD) and the vision I have for my future. I am excited to get to work!​
Jen K. April 2025
Visit my Testimonials page to read more testimonials.
Contact Financial
Coach Sabrina Alton
Contact me to gain insight into your finances today!
Austin, Texas
512-815-2140